Marketing your brand on any social media platform to convert engagements into leads.
Taking Advantage of the Platform
Social Media Marketing (SMM) utilizes social platforms to leverage brand awareness, sales, and conversions. Scrollers turn into followers, followers turn into leads, and before you know it, profit margins are increasing. But social media is finicky—it’s always changing from both the user-side and the platform-side. It’s easy to fall down the rabbit hole of promoted ads that lead nowhere.
The SMM team at UXKick understands each social platform, the type of content they’re meant for, and the people who use it. While users come and go in a constant migration between each platform, our tools, strategy, and knowledge keep us in the loop and ahead of the herd.
Key Social Media Marketing Tactics
It’s no easy feat to build a loyal following on a social platform, let alone all of them. The strategy we use at UXKick as an all-encompassing SMM agency involves three major aspects: experience, content, and metrics.
Platform algorithms are always changing, and users are constantly switching between platforms in the blink of an eye. Staying up to date on the latest platform capabilities is equally important as understanding how each platform is used and the direction it’s headed.
UXKick has seen the birth and rise of the most popular social platforms, and the fall of many others. We understand the difference between each social platform’s users, targeting them individually instead of as one large demographic. This helps your brand feel relevant and knowledgeable of its potential customers.
Any piece of content published on social media has an impact. With SMM, the aim is to create a positive impact. This means informative or entertaining customer-centric posts published at the correct time of day with updates and interactions.
It would be easy to post a photo across each platform and leave it at that, but that doesn’t gain followers or convert them into leads. With UXKick as your Social Media Marketing team, we stay engaged with your followers. With every post we make, we learn more about what they want, making our next post even more engaging.
On the surface, a post (whether it’s promoted or not) can tell a lot about a brand and its users. But basing your strategy on surface-level information won’t get you very far in the long run.
This is why we use metrics to strategize our next move. As your SMM team, we need to stay on top of trends to keep you in the public’s eye. Using data points and metrics available for each platform gives us ample opportunity to stay ahead of the game and keep your business in the right direction.
The UXKick Social Media Marketing Process
Research and Platform Selection
Understanding your customers is always part of a good marketing process, whether it’s SMM or not. Customers on social platforms, however, act differently. This is the opportunity to be informed on more than just generic demographic information. Here is where we get lifestyle and personality information about your customers.
Selecting the platforms you’d like to utilize early on helps us later in identifying post types, competitors, and relevant metrics.
Social Listening and Competitor Analysis
Social listening tools help us “hear” the dialog about your brand on social platforms. The platforms where your brand is talked about most is where we can strategize best for future content.
A great way to find out which strategies work and which don’t is by looking up competitors on the platforms you’re interested in. Analyzing competitor tactics and engagement strategies is a crucial part of Social Media Marketing, so we can get a head start in the race to engagement.
Social media is overflowing with content, both relevant and irrelevant. It’s easy to get lost in the mix. Through our previous stages, our SMM team is now fully aware of the types of content your customers engage with most. This builds a template for us to follow that guarantees the audience reach and engagement.
Content creation involves a wide array of abilities across our team. Copywriting, graphic design, images, and videos, and life stories are all part of the content we create regularly to keep your fans engaged.
Organic Social Media Marketing
Content is broken up into two categories. The first is organic SMM. This includes utilizing the features available to all platform users. Using organic marketing methods, we gain loyal followers for your brand and humanize it. This adds value and character to an otherwise flat business, which users aren’t always keen on interacting with.Step5
Paid Social Media Marketing
The second category is paid SMM. This includes posts, stories, and ads that we pay to promote. This method certainly gets your name out there beyond your followers, reaching into the potential customer group. This is great for limited-time events, like a sale, but also for expanding your reach. Here is where you can turn platform users into followers and customers.Step6
Measure and Optimize
We need to pay attention to the hard statistics that come with each post. Monitoring engagement, reach, and conversions help us align our SMM strategy with what’s happening on the platform.
Social Media Marketing is a process that’s always evolving, morphing to fit how users interact on the web. Capitalize on each platform and start seeing the benefits they can provide your brand with UXKick.