User research focuses on understanding user behavior, needs, and interaction through various quantitative and qualitative techniques in the process of solving the user’s problem.
The techniques adopted in user research will depend on the type of website, digital system or mobile application being developed and other factors like timeline, environment.
Few of the techniques used by us are :
- First click testing
- Focus Group
- Expert review
- Parallel designing
- Rapid prototyping
- Task analysis
- To create products/websites that are relevant to your targeted audience
- To ensure your system deliver a great user experience
- To create products with higher Return of Investment