UX design is the voice of the customer, we at UX Kick look beyond business goals as we are not designing what the experience looks like, but really questioning each part of the experience. We listen to what customers are saying about what we are building and then go back to iterate on the design so that it will be well receptive by our customer’s customers.
Design strategy is the alignment of Business Goals, User Need’s and Brand Identity. We help uncover new opportunities from customer insights collected from variety of data sources, analyzed to craft new experiences. The newly crafted user experience design will help you in the new customer acquisitions and customer retention.
Brand Identity Design is essential on how a business want to be perceived by it’s customers. Brand Design is about combining the brand strategy along with visual elements like logo, color palette, typography in bringing them to life in the most apt fashion.
“Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.” (Sir Richard Branson)