Utilizing responsive web design to future-proof your website with limitless audience reach potential.
Context Before Content with Responsive Web Design
Equating responsive web design to mobile design is common but incorrect. With a responsive website, we put context before all else. It’s much more than rearranging content to fit a screen, it’s about the natural stream of consumption.
Responsive web design matters to customers, even if they don’t understand what it is. What we mean is if a consumer cannot access your site on their device, then they will instantly use one of your competitors.
By utilizing responsive web design, we take the significance of a page and adjust it depending on where it’s being viewed.
Future-proofing Your Identity with Responsiveness
Designing for Adaptability
Because of the nature of technology, screen sizes, device dimensions, device purposes, and user locations are constantly changing. Today, people consume content from the comfort of their 60” living room television down to their 1” smartwatch display when on the go. Responsive web design lets you adapt to these differences instead of developing a stand-alone experience for them.
Reduce Website Maintenance
Utilizing responsive web design helps to reduce site maintenance. Even though the experience adjusts according to the device being used, the content and backend remain the same. Keeping the code as simple as possible is a tactic that’s enforced through the design and development world. Responsive web design feels like the pinnacle of this tactic, with one design that expands and contracts to any size. One site, less maintenance, further reach.
Mobile-first Indexing to Increase Search Ranking
A website that runs more smoothly through responsive design also improves its search ranking. As search engines have adjusted to mobile-first indexing, responsive websites get priority among the results. In short, responsive web design improves discoverability.