Successful Influencer Marketing

Utilizing the power of influencers to promote your brand and increase sales.

Using the Latest Approach to Marketing through Influencer Persuasion

Influencer marketing is a relatively new concept, combatting the potentially negative view or lack of interest towards standard ads. Instead, it relies on choosing someone to advocate for your brand. Many brands approach influencer marketing without a matchmaking strategy, picking someone solely based on their followers. That’s a quick way to waste resources.

At UXKick, we match your brand with the best influencer possible. We take into account their following, views, mission, content, and status before approaching them about a promotion. Your brand needs an advocate that aligns with your core values, and that is essentially the service we promise to provide.

The Qualities That Identify a Good Influence

Being selective in choosing your advocate is what sets apart a good influencer marketer. The team at UXKick isn’t distracted by the numbers. They act as a matchmaker between brand and influencer and don’t detract from that influencer’s unique style or personality.

Strategize Your Influencer Marketing With Us

The UXKick Influencer Marketing Process

Step1

Plan and Strategize

We start by outlining your goals. Because influencer marketing involves direct interaction with someone and their interaction with your audience, we need to have a clear outline set. First, we need to identify what the goal of contacting and using an influencer is, whether it’s brand awareness, product promotion, or anything in between. Then we need to identify the type of influencer marketing strategy based on that goal. The influencer can act as a brand ambassador, they can offer discounts, we can create a giveaway, and several other methods are available depending on the goal.

Step 2

Research

Researching is likely the longest stage because we investigate three things: your audience, the influencer, and the influencer’s audience. On top of this, the information we collect is about just one platform. Keeping this in mind, we need to identify who your audience is on a single platform and how they interact on it. Then we identify influencers who share the same audience. Even if the goal is to expand your audience and gain new followers, we still need some overlap.

Step3

Finalize the Influencer Selection

We rarely narrow it down to a single influencer as it’s a good idea to have a backup just in case. With influencer marketing, both parties need to agree on the terms and method of promotion. In the event that one influencer declines, we will always have a backup ready to be contacted. Our strategy here at UXKick isn’t to go for only the influencers with the most followers. We contact micro-influencers as well. This is because their following is more niche and engages more with them. So while more followers might sound great on the surface, we have to look at who exactly those followers are and how they interact with the influencer. More interaction is more valuable and that niche can better align with your brand values.

Step4

Outreach Influencers

Outreach is more involved than a simple message, it’s a relationship. Both you, as the client, and the influencer, whether it’s a big name or a micro-influencer, need to align views with one another: your brand with theirs and vice versa. This is because we’re requesting an advocate of your brand, someone who believes in it and is willing to promote it. We keep the conversation going with the influencers selected in the previous step until we’ve secured the relationship and reached an agreement.

Step5

Track Outreach

It’s important to keep up with who we’ve contacted, which member of our team did it, and how they did it. We maintain an air of professionalism with our outreach efforts and document everything necessary to keep track. This helps us avoid over-communication as well as stay on top of follow-ups.

Step6

Measure and Analyze

Completing an influencer marketing campaign is a great victory and worthy of celebration. But Though this campaign has come to an end, the results of it compared to the goal set in the first step can help us to reach an even better conclusion for the next campaign. There’s always room for growth. This helps us build a stronger foundation for the next campaign, weighing the pros and cons and adjusting our methods accordingly. Influencer marketing is a great way to attract leads, gain followers, and expand brand awareness. And it only gets better with each successful campaign.

Using the Latest Approach to Marketing through Influencer Persuasion

The Qualities That Identify a Good Influence

Numbers Aren’t Everything

Matchmaking, Not Buying

Blending Brand Identity with Influencer Personality